اردو

PSO LEADING FUEL BRAND AMONG CAR AND BIKE USERS ACROSS PAKISTAN: PAKWHEELS REPORT 2017

June 27, 2018

Date: June 27, 2018
KARACHI: Pakistan State Oil, the nation’s largest and most trusted Oil Marketing Company, has won two of PakWheels’ latest People’s Choice Awards in both car and bike categories. The awards are based on PakWheels Automobile Industry Survey Report 2017 for which the automobile website collaborated with the LUMS Centre of Research. For the first time, the survey includes an entire section on bikes to give a truly complete picture of the industry and its latest trends.

PSO has won and maintained the trust and loyalty of millions of its customers present in every length and breadth of the country with seamless supply of fuels amid the toughest of situations and relentless quality control. Being the nation’s flagship Oil Marketing Company, PSO takes it as a responsibility to deliver the very best to its customers. The company continues to play its leadership role in transforming the fuels landscape in Pakistan. PSO became the first mover of higher RON grade fuels in Pakistan with the launch of RON 92 fuels in 2016, and recently the RON 97 range of fuels.

As per the report, PSO dominates when it comes to choice of fuels among car as well as bike users nationwide. Of the 77% car owners who use standard fuels, 35% prefer PSO fuels; and of the 23% premium fuel users, 35% choose PSO. Similarly, out of 89% bike users who use standard fuels, 36% choose PSO; and of the 11% premium fuel users, the choice of 34% bikers is PSO. Furthermore, Pakistan State Oil also holds a prominent place in the bike motor oil category with a large market share.

The survey report from the largest online marketplace for car shoppers and sellers in Pakistan is a testament to PSO’s dominance and prominent share in the fuels market. PSO believes that it is the unyielding trust and loyalty of its customers that make it the leading fuel brand in Pakistan. The achievement simply adds to company's passion and energy to do even more to serve customers better through expanding its footprint further, improving quality of fuels, and introducing new products that cater to their evolving fueling needs.

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